The 10/40 Window

The 10/40 window is a term used to describe a region of the world located between 10 and 40 degrees north of the equator which has the least access to the Christian message.

Originally know as at the “resistance belt”, in 1990 Luis Bush and his wife Doris were inspired to call this region the 10/40 window.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.